Index #. See Hashtags Affiliates, 141, 142, 161, 174, 185 Al-Ajrami, Duri, 69 Amazon Author Central, 230 Amazon.com, 119, 120, 145, 146, 230 Animoto.com, 186, 187 Applications (apps), 32, 34, 38, 129, 130, 173 @UnMarketing, 83, 234 Audible.com, 230 Audio books, 230 confidence and speaking ability, 155, 156 content delivery methods, 91, 154, 155, 158 MP3s, 82, 155, 157, 168, 173 podcasts, 154 from video, 157 Authenticity about, 135 newsletters, 89, 90 and personal information, 136, 147 policies versus actual customer experience, 150 and relationships, xiii, xiv, 136, 138, 140 on Twitter, 66­68, 138, 140 Avatars, 59 AWeber, 197 Bandwidth, 41, 195 BarCamp, 161 Berlin, Jessica (Jess), 106 Best Buy, 103 Best-seller lists, 145, 146 BlackBerry, 64, 218, 221, 226 Blogs. See also Twitter advertising on, 20, 21 affiliate links, 142 audio-tips and podcasts, use of, 154, 155 241