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UnMarketing: Stop Marketing. Start Engag... > Chapter 11: Social Media Platforming - Pg. 36

11 Social Media Platforming T HERE ARE TOO many choices when it comes to social media. You've got the networking-style sites (Twitter, Facebook, Linke- dIn), blogs (yours and others), social bookmarking (Digg, Reddit, Delicious), and video sharing (YouTube). No one can possibly use all of them all the time and create any sort of presence, which is