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UnMarketing: Stop Marketing. Start Engag... > Chapter 12: HARO--Platforming Exampl... - Pg. 42

12 HARO--Platforming Example N O ONE ILLUSTRATES the social media platforming concept better than Peter Shankman, who runs the very popular newsletter Help a Reporter Out (HARO). While running the Geek Factory, Inc., Peter wanted to find a way to connect journalists with sources outside of his client roster.