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UnMarketing: Stop Marketing. Start Engag... > Chapter 25: Captchas - Pg. 99

25 Captchas A LLOWING PEOPLE TO take the next step with you through your web- site--be that a newsletter sign-up or a contact form submission--is exactly what you are aiming for at the end of the day. Creating barriers within that process can only hurt you. One of the biggest barriers are misguided Captcha forms. You may not have heard of