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UnMarketing: Stop Marketing. Start Engag... > Chapter 35: Transparency and Authent... - Pg. 135

35 Transparency and Authenticity T HE TERMS TRANSPARENCY and authenticity have become quite the buzz terms lately. There are so many courses and workshops available out there that claim to teach you how to be your authentic self. The level of irony this speaks to is so high that I really don't know where to start with it. You do not need a consultant to teach you how to be yourself.