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UnMarketing: Stop Marketing. Start Engag... > Chapter 4: Restaurant That Didn't Ge... - Pg. 11

4 Restaurant That Didn't Get It W HEN YOU OPEN a new location-based business that relies on a specific geographic clientele, the biggest hurdle you have to over- come is getting people to come to your business the first time. New customer acquisition is where start-up businesses spend most of their marketing dollars. Why not get people to come by using the