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UnMarketing: Stop Marketing. Start Engag... > Chapter 9: Social Media (Social Curr... - Pg. 27

9 Social Media (Social Currency as Well) T HE PROBLEM WITH the term social media is that whenever people see the word "media" they automatically think "push." Media has been classically linked as a way to push your message out through a variety of methods such as television, newspapers, radio, and online. However, social media isn't media at all--it is simply a conver-