The Main Points

Chapter 12 was all about the verbs of the social web—the status updates and event notices that let people know what is happening. By subscribing to status updates, people can keep track of large numbers of people and thereby truly keep up with all of those online friends! Chapter 12 covered the following points:

• By combining social knowledge with real-time presence, mobile social applications are changing the way people interact in real-world settings.
• Feeds make it possible for you to manage large amounts of information. You can use feeds to keep up with customers, competitors, partners, and suppliers.