The Main Points

Chapter 3 has defined social media and introduced the purchase funnel and feedback cycle as the foundations for successfully applying social media in business. Chapter 3 covered the following points:

• Social media can be thought of as participatory online media where news, photos, videos, and podcasts are made public, typically accompanied by a voting process to signal items considered popular.
• Social media is an effective guidepost. Social media can be used to gather valuable information about how your product, service, and brand are perceived in the marketplace.