Social Networks: The Power of the Collective

Relax. This is not about communal living, although in a weird, virtual way it may seem close. The power of the collective is all about the power that arises directly from the ways in which the social web is organized and what it conveys to its participants as a result. Although this may seem a bit of a divergence—after all, the clock is running and you haven’t started building a plan yet—pay attention here, because this chapter prepares you for the mental shift that will help you later when you get to the tactical issues of building your plan. Understanding how network organization affects the flow of information is central to ....