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Index

Index

A

Abbott, Susan

accuracy of social media

actions, metrics for

activities

feeds

streams

ad avoidance

passive

roots of

ad pods

Adams, Roger

Adbusters Media Foundation

add-ons, browser

AdGabber network

Advergaming

advertising

corporate blogs. See corporate blogs

interruptive

microblogs

opportunities

photo and video sharing

podcasts

Prodigy

skipping

social media campaigns. See social media campaigns

social media marketing plans

television

time-shifted

Advertising Age

Home Depot article

time-shifted commercials

airlines

customer satisfaction

marketing

touchpoints

Twitter

Alamo Drafthouse

“All I want for Christmas is a PSP” fake blog campaign

Alterian SM2 platform

blog content monitoring

conversation metrics

influence metrics

in social media plans


  

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