Foreword

Ten years ago Dave Evans became one of my go-to guys for delivering a fresh stream of case studies from his work for famous brand clients. You see, I was responsible for the competitive job of programming ad:tech, the leading digital marketing conference. I had to snap up the best speakers, like Dave, before my competition could.

Dave had serious marketing chops. His combined experience with rocket science (true!) and consumer marketing gave him insights that wouldn’t even dawn on his peers.

He’s a secret weapon for you now that you’ve smartly chosen this updated version of his solid classic on social marketing.

Dave’s teaching style is reassuringly methodical and inspires you to throw yourself into trying new strategies that frankly can’t be ignored in a world where your grandma is now your friend on Facebook.