Measuring a Blog’s Success

If you are building a blog to earn money directly, or if you are hoping to make sales from your blog, then money is your obvious metric to determine how well you are doing. What if direct income or sales leads are not part of your plan? How can you measure the success of your blog then?

Every blogger you speak to seems to have a unique perspective on what determines a successful blog. For some it could be about traffic, others prioritize the number of subscribers, and some bloggers count comments as the best measure. Each metric means different things to different people.

The following sections cover a few measures of success that different bloggers use to evaluate how their blogs are going. Some will be more or less relevant for different blogs and will depend on the goals and objectives of the blogger.