Being Remarkable

Thanks to Seth Godin and his books, in particular Purple Cow, many bloggers know and understand the need to be “remarkable.” Remarkable is what makes ideas spread. Essentially, you need your content to be good enough that people “remark” on it to others. The problem is that being aware of the need is not the same as putting it into practice. Take these points, for example:

• Attention is not compelling—Stripping naked or shouting “fire” gets you noticed, but is not valuable. Forget attention seeking and create value.
• Be radical—Half-measures won’t do. People only remember the biggest, fastest, richest, easiest, hardest, most expensive, cheapest, and whatever superlative you can think of.
• It’s not fashion—Fashion is fleeting. It is following a bandwagon; if it is already being talked about, you are already too late.