What It Means to Go Beyond Your Blog

In the early days when we talked about blogging there were two main categories:

• The “blog for non-commercial reasons” group. These were people who would blog for pleasure, for social reasons, as a journal or diary, or as a creative outlet.
• The “blog for profit” group. These are the people who had profit as a motive, expressed either as the priority driver, or as a secondary consideration.

Both Darren and I started out in the first group and ended up in the second, as you have seen in our blogging stories.

Mingled somewhere between the two tribes is a third category which, until recently, went largely overlooked. Now it is possible that the third group is as popular an approach as the former two.

Why are the people in this third group blogging? Well, let us, for a moment, look at what a blog can do for you. It can let you: