Gaining Attention through “Link Baiting”

The term link baiting (also seen as one word, linkbait) is used by webmasters to describe a variety of practices, all of which seek to generate incoming links to a website or blog from other sites.

It is actually a difficult term to be definitive about because it covers a lot of different practices, ranging from running awards or competitions, writing snarky attack posts on high-profile bloggers in the hope of them biting back and linking to you, to providing other bloggers or site owners with useful tools.

In reality, the term link baiting is a new term for something old. On the web, links are currency; therefore, webmasters did all they could to get links from the earliest days of the web.

Is Link Baiting Ethical?