Why Community Is Important for Monetization

Now you know why sticky communities help grow an audience. A bigger audience usually means the blog has a bigger potential for monetization. This section looks more closely at how audience growth can translate into profit potential.

Community Increases Page Views

When I analyze the traffic metrics on my blogs, page views are higher in those areas where more communal activity takes place.

For example, the forum sections on my photography blog (seen in Figure 8-1) receive up to ten page views per visit. That’s a lot more than the less than two page views the blog area attracts per visit.

Having a dedicated community area within your blog can help you get the best of both worlds, especially if you can filter readers through to forum discussions from blog articles.