Chapter 6

Buying and Selling Blogs

Over the past couple of years, we have seen some high-profile blogs changing hands for some tidy sums of money—upwards of five figures for well-known properties.

It started with domains and traditional websites, but now blogs are carving a market unique to website sales.

The most publicized sale probably was that of Blog Herald, www.blogherald.com, which has been bought and sold a couple of times. One of the blogs I helped found, Performancing (http://performancing.com), also attracted a lot of attention and speculation when it changed hands in early 2007.

Though the sums involved often surprise people outside of the blogging community, once you start thinking of blogs as a business asset it is easy to understand how they will start to become traded as such.