Chapter 7

Blog Promotion and Marketing

Going from zero to a decent-size audience is one of the hardest parts of blogging. Although some people seem to hit their stride effortlessly and instantly, getting an audience is something most of us have to work on.

Content is critical; it is the foundation of a good blog, but you still need more than that. Some people will tell you all you need is good content; unfortunately, reality is a little more complex, and I wouldn’t suggest trying the “build it and they will come” formula. As I like to say, content might be king, but without posh clothes and an army to back him up, what is a king but an arrogant bloke in a funny, shiny hat? Success in blogging means having great content backed by solid promotion—at least until your audience is big enough that your readers’ word of mouth does the promotion for you.