Week 4: Evaluate Video Advertising Options

In addition to getting ready to shoot, learning video production basics, and getting advanced video production tips, you should evaluate all the YouTube video advertising options.

Advertising on YouTube is about helping users, partners, and advertisers connect with each other through video. So, you have to make ads worth watching too.

For example, all advertisements must follow YouTube's Community Guidelines and advertising content policies. As you would expect, YouTube does not permit advertising for adult or pornographic content. In addition, advertising is not permitted for pay-to-click, pay-to-view, auto-surfing, automated ad clicking, and other guaranteed traffic programs. You can find more details at www.youtube.com/t/advertising_policies.