Week 4: Observe Top Viral Videos

So, how do you create video content that's so compelling even prudent opinion leaders will decide its worth sharing with their followers?

First, as you've seen, it helps if your video tells a story. Although this story can be humorous in nature, it can also be serious. We've already uncovered the quirky and unusual, seen first-hand accounts of current events, and found videos about people's hobbies and interests. As the types of video content uploaded to YouTube continue to diversify, I expect to see videos from new artists and filmmakers as well as people's favorite TV moments go viral too.

Second, the most viewed viral videos are also among the most discussed, most liked, and top favorited. In other words, the stories they tell made their way into conversations because opinion leaders liked retelling them. These stories can be adorable, creative, funny, inspirational, or instructional. But they enable people to inform, educate, and entertain others at home, around the office, or across the globe.