Week 3: Verify with Google Analytics

Another tool that can help you analyze your overall marketing efforts—both on and off YouTube—is Google Analytics.

In Chapter 5, you learned that Google Analytics can be used for more in-depth tracking, reporting, and analysis on brand channels. This week, we will go into more detail.

Google Analytics gives YouTube brand channel owners a comprehensive view of how visitors access and interact with their channels. Analytics reports provide data such as traffic referral patterns, repeat visitation, user demographics, and much more.

Google Analytics integration on YouTube is available only for brand channels. Although, I've heard rumors that YouTube may offer it to partner channels in the future.

Google Analytics can also be installed on your website—and it is absolutely free. There are several benefits that come with installing it: