Yogi Berra said, “You can observe a lot just by watching.” If you want to learn how to create content worth sharing, then what he said actually makes sense. In this chapter, you'll watch five YouTube Award winners, explore five popular YouTube videos, examine five of the most contagious viral ads of all time, and observe five of the top viral videos of 2010. After watching a lot of videos that have gone viral, you'll know how to create content worth sharing and what to tell others who believe, “Hoarding is just as human as sharing.”