YouTube began as a video sharing site and has quickly grown into the largest worldwide video sharing community. In this chapter, you will learn how to become a fully vested member of the YouTube community. You'll also learn the secrets of YouTube success, find out how to build buzz beyond YouTube, and watch online video case studies. You'll meet the woman who said to Paul Revere as he galloped through her community, “Thanks, but what about those silver candlesticks I ordered?”