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Contents
Contents
Chapter 1 A Short History of YouTube
Chapter 2 Map Out Your Video Marketing Strategy
What Types of Video Content Do They Watch?
Where and When Do They Discover New Videos?
When and Where Do They Share New Videos?
Why Don't More New Videos Go Viral?
How Do YouTube and Video Marketing Work?
Chapter 3 Month 1: Make Videos Worth Watching
Week 2: Learn Video Production Basics
Week 3: Get Advanced Video Production Tips
Week 4: Evaluate Video Advertising Options
Chapter 4 Month 2: Create Content Worth Sharing
