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I Buy a Stock

The last time I knew more than Wall Street about a specific stock was in late 1998. The stock was Nielsen Media Research, and it was depressed because the networks, the big users of its famed Nielsen TV ratings, had grown tired of the Nielsen monopoly. They had announced that they would back another company to provide competitive ratings.

This was my area of expertise when I worked at the networks, so I doubted that their initiative would succeed. There had been similar attempts every five years or so, and all had come to naught. Also, I was acquainted with the president of the research company that was being promoted to provide alternative ratings and I didn't believe he had the drive to take on an entrenched giant like Nielsen. I thought the networks were going through the motions to extract concessions from Nielsen, which turned out to be pretty much the case.


  

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