A Recent Social Media Success Story

Background

Prior to June 2010, Evans Cycles had no social media activity. The business knew that cyclists in general are passionate and very active online, so it was an easy decision to decide to engage with customers through social channels.

Campaign Objective

The objective was to create a series of social presences that would enable customers to engage with the company by allowing them to communicate directly through a range of social channels such as a blog, Facebook and Twitter.

Further objectives were based around creating useful content that can help cyclists either make better purchasing decisions, or simply help them maintain their bike.

Budget

The budget to launch was £15,000. This covered the set up and build of the blog by digital agency iCrossing. A full time social media executive was also recruited to manage the workflow and also act in a community manager role.