Roundup

Traditionally design has been brought into projects at the very end when it is time to put a nice plastic shell over an advanced piece of technology, but design has never really been a part of the whole creation process in most companies, neither at strategic level nor at tactical level.

As we move into the interactive, digital society this is bound to change. Consumers are fed up with settling for the generic, the mass produced goods of the industrial era and are looking for genuine and authentic experiences that they can feel an emotional attachment to. This is what will claim your space in the social media universe and the path that you need to take spells design thinking.