Staff Networks

So, given that conventional marketing isn’t as effective as it used to be, and professional communicators find it hard to get the tone of conversations right, what should you do? Well, you already have hundreds if not thousands of people who work for you taking part on a daily basis in conversations with all sorts of interesting and possibly influential people on the web. Why not enlist their support, tap into their networks, and get some real conversations going between real people about real products?

Your staff will be booking holidays and buying products online. Increasingly the sites that provide those services include a social platform of some sort. Product pages sit alongside personal profiles in Facebook and the demarcation between work and home is getting much less clear. Given that your staff is spending time in these spaces and the chances of your business coming up in conversation are increasing, why not pre-empt the situation and make the most of it instead of dreading it.