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Cover

Cover

Table of Contents

Cover

Title page

Copyright page

PREFACE

Why I created this book

How I created it

Structure

Part I: Foundation

Chapter 1 QUICK RECAP

In short

Overview

1. Recognize change

2. Make a deal with your employees to eliminate FUD

3. Be where your customers are

4. Listen

5. Permit not prohibit

Roundup

Chapter 2 BRIDGING THE SOCIAL MEDIA GAP

In short

Overview

1. Determine who the social media spokespeople are

2. Give them a safety net

3. Empower them to get the job done

Roundup

Part II: Strategy Development

Chapter 3 INSPIRING AND FACILITATING CREATIVITY

In short

Overview

What is creativity?

Setting the creative boundaries

Getting socially creative

The creative mindset

Getting into the groove

From the drawing board to making it happen


  

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