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Chapter 6: Doodle Jump > A Hand-built Look and Feel

A Hand-built Look and Feel

This was to be the beginning of the brothers’ adventure. They had progressed from the basic design of Bubblewrap all the way to through to the detailed gameplay of Eat Bunny Eat in that first summer of the App Store — between July, when the App Store opened, and August. Although they didn’t realize it at the time, the pair was carving out what Igor calls “a children’s niche.” Today it might seem a given that making children’s apps is big business, but back then many programmers wondered if the iPhone would find itself remote and inaccessible to a younger generation. Children’s apps were not an obvious choice for developers.

“The big question back then was: Would parents give a $600 device to their kids to play with?” remembers Igor. “And, you know, we didn’t know. But then everyone we observed playing our games who had kids, [realized] they can go to a restaurant, give [the kids] this iPhone, and they play Tic Tac Toe for two hours and are quiet.”


  

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