Simplicity

I’m sure you’ve heard the KISS adage: “Keep It Simple, Stupid!”

Although this adage certainly has merit, the full wisdom responsible for this adage is often not fully understood, at least when it comes to communications.

The key is efficiency. Your show has a point. This point requires that you convey some amount of information. Natural laws demand that you have to do specific things to convey this information successfully. You can think of your show as demanding energy to convey information.

Now consider your audience. People have a limited attention span, which can be thought of as energy. Simply put, the audience needs energy to pay attention to your show. For your audience members to receive information, they have to expend energy.