Promoting Your Application

Getting users to find your application might seem like something that's out of your hands, but you're wrong. There are plenty of things you can do to drive awareness of your application. This section focuses on a few best practices that you should utilize for every application that you create.

Make the Most of Week One

Unless your app becomes a runaway sensation, it's highly likely that your app's first week in the Marketplace will also see your highest number of daily downloads. Getting exposure in the New category is a one-time opportunity, and you need to make sure that you leverage this in a way that will make your app shine for much longer than a few days. Ultimately, your goal is to catapult from the New category to the Top Apps category. The four to five days that you will wait for your application to be approved should be spent executing a specific strategy for making the public aware of your application.