Summary

While application complexity and user sophistication are on the rise, ease of use is still a priority. From an interaction design perspective, it will always make sense to simplify and optimize an interaction, workflow, or application if the opportunity is there. This is especially true for mobile applications, which can benefit significantly from a streamlined approach to their operation.

The abundant technologies available on iOS devices provide an unparalleled amount of data that can be used to help automate many aspects of an application. This can be technically challenging, but the challenge must be weighed against the potential benefit that the automation provides to the user.

Feature automation has the potential to create a high degree of emotional impact. When used in conjunction with differentiated appearance, visual interaction, and behavior, you are almost guaranteed to achieve the wow factor that you seek.