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CHAPTER 3: User Experience Differentiation and Strategy

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User Experience Differentiation and Strategy

The first two chapters of this book were dedicated almost entirely to understanding the nature of iOS at a detailed level. Knowing the rationale for a particular interaction is just as important as understanding its mechanics. The review of the HIG and the deconstruction of the mechanics of iOS give you a solid, baseline understanding of the type of experience that Apple wants to deliver to their users. The mere existence of the HIG tells us that Apple places a high priority on raising the level of execution for iOS applications, with the intention that third-party developers will meet the high expectations of Apple’s users.

We know what Apple wants you to do and we know why they want it that way. But are there situations where it makes sense to diverge from the HIG? How do you know how far to push your design solution? One of the purposes of this book is to provide you with the tools and guidance to help make those decisions, stand out in a crowd, and get that “WOW” reaction critical to the success of your application.


  

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