Eric Wahlforss
SoundCloud

Eric Wahlforss is a co-founder of Berlin-based SoundCloud, where he is responsible for product development and overall company strategy. His background as an electronic music artist plays a key in his work at SoundCloud.

Before moving to Berlin, he co-authored a book, People, Profiles & Trust: On Interpersonal Trust in Web-Mediated Social Spaces (Lulu.com, 2008). Earlier in his career, he worked as an interaction designer for gate5, a location-based services company.

SoundCloud started in Stockholm, Sweden, but was established in Berlin, Germany, in 2007. The initial vision for SoundCloud was to allow musicians to share recordings with each other; but it evolved into a full publishing tool.

In 2009, SoundCloud received €2.5 million Series A funding from Doughty Hanson Technology Ventures and in January 2011 raised an undisclosed Series B funding round from Union Square Ventures and Index Ventures.