Richard Moross
Moo.com

In 2004 Richard Moross founded Moo.com in London. Prior to Moo, he worked in a range of creative businesses, from start-ups to global organizations. His career includes a position as strategist at Imagination, the world’s largest independent design company; as well as positions at sorted.com and the BBC. Moo.com prints “MiniCards” and other stationery products that feature unique, personalized photos and designs that can be uploaded or accessed through Flickr, Picasa, and other partner sites. Moo raised $5 million from Atlas Venture and Index Ventures in April 2006 and has since sold “several million cards” to customers in more than 180 countries.

Pedro Santos: How did you go from the idea [of Moo] to the actual launch date?