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I am writing this book from the point of view of someone responsible for SharePoint projects at a high level. I am a consultant who uses the titles business analyst (BA) and information architect (IA; more on that in a minute). I am involved in projects from the beginning to the end, helping to define what the stakeholders’ goals are and what the scope and budget for the project should be. I am intimately involved in designing the site structure, navigation, and taxonomy. I work closely with the project manager, the architect who leads the development and deployment effort, and the infrastructure architect who specifies the hardware and installs and configures SharePoint. I am involved in the branding process, working with the designer to ensure that the design complements the goals and vision for the project. I provide oversight to the teams who do training, governance planning, and communications planning. I then consider it my responsibility to be the representative of the customer during development, deployment, and migration, to ensure that the original vision I helped to define is what gets delivered to the customer.