Chapter 15. Thirty-Three A.S.T.

Now that you have completed the bulk of this book, there is one more chapter for your reading pleasure. Throughout this entire book, I have told you that the keys to sales are prospecting, uncovering needs, and providing solutions. I have also told you that there are no tricks to sales. This is still true. However, I would be doing you a disservice if I didn’t share some of the unique ins and outs of sales that I have picked up over the years.

I shortened this chapter’s title from “Thirty-Three Advanced Sales Techniques” to attempt to prevent the fly-by-night salespeople from skipping past all the meat and potatoes to pick up a few tricks to improve their sales game. These fun and somewhat anecdotal ideas may give you a few tricks—er, techniques—to keep up your sleeve.