Create a Web Presence

To have a successful business in this day and age, it’s almost required that you have a website, a blog, a Facebook page, and a Twitter account. Install a statistics counter so you can keep up with who is visiting your page, when, where they are coming from, and how long they stay. You can use Facebook Insights, Google Analytics, or a stat counter for your website.

Facebook pages and Twitter accounts are simple to set up, and there are easy-to-use free tools you can utilize to create a blog. Websites are a bit trickier. If you’re tech-savvy, you can build your website yourself. There are basic programs that will help you create a simple site. But you’re a photographer—your business is all about the visual! So really, you want a knockout site—and if you don’t feel comfortable trying to create one, then consider hiring a web designer to do it for you. There are several companies that offer photography-specific website templates—Into the Darkroom and Blu Domain are just a couple.