The Promoter’s Representative

The promoter’s representative (or rep) is your point of contact for the promoter. Regardless of whether you are a performer, a tour manager, backline crew, or someone handing out flyers, if you want to speak to the promoter at a show, you will actually need to speak with the rep. The actual promoter will not be around until much later, if at all.

So the promoter is not at the show, and you have to deal with this rep. What can the rep do for you? Well, the rep’s job is to be a liaison between the venue and the artist and to look out for the interests of the promoter. The rep will arrive at the same time as the main load in starts and is basically in charge of the show until the end of the night. The rep is there to ensure that the show goes smoothly, the band is paid correctly, the law is observed, and everything else in between goes well. Please do not assume I am talking about huge shows in theaters or arenas here. Remember, a successful promotions company may have 10 to 20 shows going on each night. Whether you are opening up in a 250-capacity bar or as a support DJ at a festival....