Chapter 9 G etti ng Paid 267 Endorsements or artist deals are tough to obtain but probably more realistic to you as a musician than straightforward sponsorship. "[Playing live] is the medium through which an act's art can flourish the best and where they can explain or extend the material they've recorded. It also enables an artiste to build a follow- ing and then learn how to handle an audience." --Joel Harrison, A&R manager, Island Records Group References 1. Associated Press. "Concert Ticket Prices Expected to Drop in 2011 after Sluggish 2010." Billboard.biz. December 27, 2010. http://www.billboard.biz/bbbiz/industry/touring/ concert-ticket-prices-expected-to-drop-in-1004137184.story. 2. Associated Press. "Concert Ticket Prices Expected to Drop in 2011 after Sluggish 2010." Billboard.biz. December 27, 2010. http://www.billboard.biz/bbbiz/industry/touring/ concert-ticket-prices-expected-to-drop-in-1004137184.story. 3. Waddell, Ray, Rich Barnett, and Jake Berry. This Business of Concert Promotion and Touring. New York: Billboard Books, 2007. 4. Olsen, Eric. "Pixies to Record Concerts for CD Release." Blog Critics. 2001. http://