Sitelinks

Sitelinks are one of the simplest ways every advertiser can improve ads. A standard text ad offers a single landing page option, associated with the headline and the display URL. Using sitelinks, you can display two, four or six additional display URLs below the ad.

Sitelinks promote additional areas of the website, as well as drive special promotions and reinforce conversion incentives.

Figure 8-11 shows an example ad with sitelinks. Sitelinks are displayed for top-ranked ads only. Each sitelink includes a display URL (up to 35 characters) and a destination URL (up to 1,024 characters). The user interface allows up to ten sitelinks to be associated with each campaign, but the search results page displays a maximum of six. If you upload more sitelinks than available placements, AdWords will select randomly from the options.