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4. The Business of Data > Big data: An opportunity in search of a metaphor

Big data: An opportunity in search of a metaphor

Big data as a discipline or a conference topic is still in its formative years.

by Tyler Bell

The crowd at the Strata Conference could be divided into two broad contingents:

  1. Those attending to learn more about data, having recently discovered its potential.

  2. Long-time data enthusiasts watching with mixed emotions as their interest is legitimized, experiencing a feeling not unlike when a band that you’ve been following for years suddenly becomes popular.

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A data-oriented event like this, outside a specific vertical, could not have drawn a large crowd with this level of interest, even two years ago. Until recently, data was mainly an artifact of business processes. It now takes center stage; organizationally, data has left the IT department and become the responsibility of the product team.


  

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