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13. An SEO Audit (On-Page Factors) > Auditing a Page for Placement in Your Site...

Auditing a Page for Placement in Your Site’s Information Architecture

Information architecture has to do with the linking of pages and how they relate to each other, and with creating a defined categorization of pages and topics to improve the navigation and usability of your website. Information architecture also impacts your SEO, as top-level pages should rank better than deeper pages. The challenge most websites face is that the pages that you say are the most important are not necessarily defined based on site linkages as the most important. Figure 13-9 shows an example of how linkages, both on-site, and off-site, can show which pages are important. The home page, symbolized by the house, links to products, support, and services, while the deeper pages have many links from products, as well as back links to the product page. There are actually very few links to the home page in this site. From a search perspective, the only indicator that the home page is the home page may be that it sits in the root of the site and is named index.html.


  

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