If you are tracking SEO rankings, you may find yourself suddenly wondering where some of your traffic has gone. While your marketing department’s efforts may influence traffic volumes, there are other factors that can play a role. One of the biggest may be your SEO strategy. Suppose you have built up rankings on some very prominent keywords that are responsible for a good portion of your business traffic. Suddenly, this traffic starts to decrease. You quickly segment your traffic and see that the big drop is in the organic search segment, so you filter this down to keywords and you see that some of your high-value words are not driving as much traffic as they used to. You validate your SERP rank and see th....networks.