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7. App Store > Creating the Application Description and Keywords

Creating the Application Description and Keywords

Open up your favorite text editor or word processing application and create a new document. I usually use Microsoft Word, so I get the benefits of spelling and grammar checks against the application description and keywords. You could go straight to iTunes Connect and type this information in, but it usually takes a while to come up with something good and you don’t want your web session timing out on you. You will probably also use the description and keywords on your own website, so it’s good to keep a local copy.

The first thing you will need to decide is what is: the name of your game? The name has to be unique from all other apps in the App Store. The best thing to do is to first search the iTunes App Store and see if the name you want is already taken. You will also need to make sure that you name it something that is not trademarked by another company. You should also search Google for the name, as well as the United States Patent and Trademark Office (www.uspto.gov) website. You want your game to be unique so that people can easily find it. The application name is indexed when searching for apps within the iTunes App Store.


  

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