Lots of folks think that quaffing a cup of coffee from boutique beans comes close to nirvana, but roasting your own beans will bring you even closer. That’s why I call this roaster the Nirvana Machine.

I didn’t drink coffee for most of my life, and I even survived without it in the Navy. But when my son introduced me to a cup of legendary West Coast java (OK, Peet’s), I began to understand what all the fuss was about. Soon, I too became fussy about excellent coffee.

Beans lose flavor after they’re roasted because all of those delicious but volatile aromatic compounds dissipate and break down. Roasting your own beans guarantees ultimate freshness, putting all the flavor into the cup; you will not drink fresher, more satisfying coffee!