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10. Tracking Results and Measuring Succe... > Why Measuring Success Is Essential t...
Why Measuring Success Is Essential to the SEO Process
Although quantifying deliverables and measuring progress are important for external reporting purposes, it is just as important for SEO practitioners to measure the efficacy of their own efforts so they can make timely adjustments as necessary. As you will see in this chapter, numerous tools are available to aid in this process.
At the beginning of any SEO project, it is wise to establish baseline data points for the website. This includes the following:
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Quantifying organic search traffic by search engine and keyword
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Quantifying a baseline of the major keywords that are driving traffic by search engine
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Quantifying a breakout of what sections are getting the current organic search traffic by search engine and keyword