Providing an incentive for people to provide a link back to you can work well. Of course, you need to do this with care, because there are incentives that would be indistinguishable from the outright purchasing of links and are therefore risky. However, you can use certain tactics in which the resulting links will likely still have editorial value. This includes creating badges or levels of recognition that users will want to show off, as we discussed in “Leveraging User-Generated Content” earlier in this chapter. Here are a couple of other ideas.